Return of an American Icon: Preview the Upcoming Jeep® Grand Wagoneer near Princeton, NJ
A Brief History
Until about the early-90s, SUVs held strictly to their designated initialism. They were sporty away from the asphalt and offered excellent utility. They were also, you know, vehicles. The Jeep Wagoneer started off in a similar fashion. However, in 1966, Kaiser Jeep introduced the Super Wagoneer, which, though short-lived, offered many features that competitors did not.
Kaiser Jeep originally sold the Wagoneer in two-door and four-door options. However, in 1974, new parent company AMC renamed the two-door variant to the now-famous Cherokee. While Cherokee continued its sport and utilitarian path, AMC pushed the Wagoneer up market. Outfitted with amenities like plush carpet, leather upholstery, power locks and windows, and cruise control, Wagoneer become the first truly upscale SUV on the market. Eventually, the Wagoneer's Limited trim was spun off into its own model, the Grand Wagoneer, which would set the standard for luxury SUV until its discontinuation in 1991.